promotion manager

Description

Promotion managers plan and implement promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

EssentialOptional

Theoretical Knowledge

communication principles marketing mix pricing strategies market research below-the-line technique market pricing content marketing strategy corporate social responsibility brand marketing techniques social media management marketing management

Practical Skills

create media plan define measurable marketing objectives analyse work-related written reports perform market research study sales levels of products analyse external factors of companies integrate marketing strategies with the global strategy liaise with distribution channel managers analyse consumer buying trends organise on-site amenities manage profitability analyse internal factors of companies create annual marketing budget evaluate marketing content align efforts towards business development track key performance indicators collaborate in the development of marketing strategies manage budgets analyse customer service surveys identify potential markets for companies plan marketing campaigns impart business plans to collaborators develop professional network plan marketing strategy capture people's attention integrate strategic foundation in daily performance manage the handling of promotional materials liaise with advertising agencies promote event approve advertising campaign assist in developing marketing campaigns hire human resources arrange event needs examine advertisement layout evaluate advertising campaign assess financial viability manage distribution channels coordinate marketing plan actions forecast catering services manage event structure installation use analytics for commercial purposes coordinate events plan events