Description
Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
EssentialOptional
Theoretical Knowledge
conflict managementmarketing mixconsumer goods industrycompany policiescost managementpricing strategiesstore design layoutmarket researchmarket participantsmarket pricingchannel marketingcontent marketing strategycorporate social responsibilityteamwork principlescommunication principlesbrand marketing techniquesemployment law
Practical Skills
perform product planningidentify suppliersdevelop product designensure client orientationdefine measurable marketing objectivesanalyse work-related written reportsperform market researchstudy sales levels of productsperform risk analysisanalyse external factors of companiesselect optimal distribution channelintegrate marketing strategies with the global strategyanalyse consumer buying trendsmanage profitabilityanalyse internal factors of companiesperform project managementcreate annual marketing budgetevaluate marketing contentalign efforts towards business developmenttrack key performance indicatorscoordinate marketing plan actionscollaborate in the development of marketing strategiesmanage budgetsapply strategic thinkinganalyse customer service surveysmaintain relationship with suppliersidentify potential markets for companiesplan marketing campaignsimpart business plans to collaboratorsplan marketing strategyintegrate strategic foundation in daily performancemanage inventoryperform multiple tasks at the same timenegotiate sales contractsensure cross-department cooperationdevelop professional networkabide by business ethical code of conductsreport accounts of the professional activityinspect datause different communication channelscreate solutions to problems