Description
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
EssentialOptional
Theoretical Knowledge
communication principlesbusiness communicationgrammarcorporate sustainabilityethics of sharing work through social mediaforming of public opinionreputation managementstrategic planningmarket researchoffice softwarerhetoricdiplomatic principlescorporate social responsibilitygovernment representationcompany policiesmedia and information literacysocial media managementpublic relationswriting style guidespsychological concepts
Practical Skills
apply diplomatic principlescompile contentprotect client interestsperform public relationsanalyse external factors of companiesuse intranetapply grammar and spelling rulesanalyse internal factors of companiesorganise participation in local or international eventsprepare presentation materialbuild trustdevelop public relations strategiesadvise on public imageintegrate strategic foundation in daily performanceadvise on communication strategiesuse different communication channelsdevelop communications strategiesidentify clients' needsproofread textdigital communication and collaborationestablish communication with foreign culturesspeak different languagesbuild community relationsconduct public presentationsgive interviews to mediause online tools to collaboratebuild business relationshipsmanage visual communicationsestablish relationship with the mediadraft press releasesbuild international relationsadvise on public relationsdevelop professional networkcarry out forum moderationorganise press conferencesdisseminate internal communicationsmanage online communicationsshare through digital technologiesfollow the newsimplement marketing strategiesstudy communications channels for different employers/contractors