Description
eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
EssentialOptional
Theoretical Knowledge
web based collaborative platformselectronic businesselectronic communicationconsumer goods industrybusiness intelligencesales strategiesmobile marketingbusiness strategy conceptsICT marketdigital marketing techniquese-commerce systemsbrand marketing techniquesbusiness process modellinginformation confidentialityweb analyticspublishing strategysales argumentationbusiness requirements techniquesICT sales methodologiesmobility as a service
Practical Skills
problem-solving with digital toolsdigital data processingcreate business process modelsimplement sales strategiesimplement strategic planningdevelop online sales business planperform business analysistrack key performance indicatorsmanage budgetsplan marketing strategydefine technology strategyanalyse business requirementsimplement marketing strategiesplan digital marketingmeasure customer feedbackconduct search engine optimisationcreatively use digital technologiesbuild business relationshipslead the brand strategic planning processmake strategic business decisionscommunicate with customersuse different communication channelsapply customer engagement strategy