advertising manager

Description

Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

EssentialOptional

Theoretical Knowledge

communication principles forming of public opinion strategic planning market research rhetoric advertising techniques copyright legislation diplomatic principles corporate social responsibility graphic design desktop publishing pricing strategies business strategy concepts reputation management

Practical Skills

protect client interests perform public relations identify customer's needs analyse external factors of companies draw conclusions from market research results provide cost benefit analysis reports manage contracts conduct public presentations give interviews to media perform project management prepare presentation material coordinate advertising campaigns develop public relations strategies establish relationship with the media advise on public image coordinate marketing plan actions draft press releases advise on public relations manage budgets develop creative ideas integrate strategic foundation in daily performance organise press conferences use different communication channels develop communications strategies approve advertising campaign manage account department examine advertisement layout evaluate advertising campaign develop inclusive communication material manage staff manage project metrics manage media services department receive actors' resumes collaborate in the development of marketing strategies make price recommendations use analytics for commercial purposes advise on communication strategies recruit employees give live presentation manage the handling of promotional materials manage creative department