Description
Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
EssentialOptional
Theoretical Knowledge
Practical Skills
manage workflow processesassess each stage of the creative processidentify customer's needsexamine advertisement layoutprovide input to collaborators to guide their workmanage staffdefine creative componentscoordinate advertising campaignsmanage budgetsmeet expectations of target audiencebrainstorm ideasselect artwork developed by staff membersgive live presentationmanage creative departmentdevelop media strategytrain employeescreate media planapprove advertising campaignperform market researchanalyse consumer buying trendsevaluate advertising campaignperform project managementuse CAD softwareanalyse cultural trendsreceive actors' resumesapply desktop publishing techniquesrecruit employeesperform media outlets researchmanage the handling of promotional materialscreate advertisements