Description
Search engine optimisation experts increase the ranking of a company's web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
EssentialOptional
Theoretical Knowledge
Practical Skills
enhance website visibilityconduct search engine optimisationdevelop digital contentprovide written contentmanage content development projectsperform online data analysisuse customer relationship management softwareapply social media marketingintegrate content into output mediause content management system softwareperform market researchprovide cost benefit analysis reportscreate content titlestudy website behaviour patternsexecute email marketingtranslate requirements into visual designidentify ICT user needsuse different communication channelsplan digital marketing