← Back to directory

online marketer

View on ESCO Portal

Description

Online marketers use e-mail, internet and social media in order to market goods and brands.

EssentialOptional

Theoretical Knowledge

web strategy assessment company policies e-commerce systems online ads campaign techniques content marketing strategy ICT communications protocols competition law printed goods processes intellectual property law information confidentiality neuromarketing techniques

Practical Skills

perform copywriting use content management system software perform market research develop digital content implement sales strategies creatively use digital technologies perform project management perform video editing execute email marketing perform online data analysis manage budgets apply strategic thinking perform image editing conduct mobile marketing inspect data create new concepts apply social media marketing use different communication channels execute conversion testing implement marketing strategies apply customer engagement strategy digital communication and collaboration plan digital marketing supervise brand management communicate price changes conduct search engine optimisation develop inclusive communication material conduct online competitive analysis plan social media marketing campaigns protect personal data and privacy deal with pressure from unexpected circumstances use personal organization software use e-services apply information security policies adapt to change in marketing