Description
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
EssentialOptional
Theoretical Knowledge
Practical Skills
work with advertising professionalscooperate with colleaguescreate media plancreate media schedulecope with challenging demandsmeet deadlinesmeet expectations of target audienceperform media outlets researchdevelop media strategyapprove advertising campaignpersuade clients with alternativesstudy sales levels of productsidentify customer's needsmonitor media industry research figuresdraw conclusions from market research resultspresent arguments persuasivelycreatively use digital technologiesevaluate advertising campaigndevelop inclusive communication materialmanage contractsconduct public presentationsperform project managementapply statistical analysis techniquescoordinate advertising campaignsmanage budgetsanalyse business modelbuy advertising space