Description
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
EssentialOptional
Theoretical Knowledge
Practical Skills
use communication techniquesperform market researchadhere to questionnairesuse questioning techniquesconduct research interviewtabulate survey resultsdocument interviewsprepare survey reportprepare market research reportsevaluate interview reportsexplain interview purposescapture people's attentionrespond to enquiriesuse different communication channelsperform mystery shoppingconduct qualitative researchspeak different languagesanalyse data about clientsinterview focus groupsstudy topicsapply grammar and spelling rulesanalyse call performance trendsrevise questionnairesuse shorthanddesign questionnairespresent reportscontact customersuse databasescommunicate by telephoneconduct quantitative researchadapt communication style according to recipientperform data analysis