Description
Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.
EssentialOptional
Theoretical Knowledge
marketing principlesfinancial managementtrading softwarefinancial statementsfinancial analysiseconomicssales strategiesfinancial productscore banking softwaremarket researchmarketing managementcorporate social responsibilitybanking activitieselectronic businesssurvey techniquessecuritiescost managementfinancial marketsstatistics
Practical Skills
analyse financial performance of a companydevelop product designdefine measurable marketing objectivesperform market researchdraw conclusions from market research resultsplan product managementfollow company standardsadvise on financial matterscoordinate marketing plan actionsprepare market research reportsliaise with managersenforce financial policiesstrive for company growthanalyse market financial trendsdevelop product policiescreate a financial plananalyse financial riskcommunicate with banking professionalsanalyse business plansadvise on investmentplan health and safety proceduresoperate financial instrumentsensure finished product meet requirementsmake strategic business decisionsadvise on communication strategiescarry out strategic research