Description
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
EssentialOptional
Theoretical Knowledge
marketing analyticsmarketing principlesrelationship marketingmarketing mixservices marketingproject managementbrand marketing techniquespricing strategiesmarket researchmarketing managementmarket pricingchannel marketingcontent marketing strategycorporate social responsibilityteamwork principlescommunication principlessearch engine optimisationcontent development processesweb strategy assessmentbusiness intelligencesocial media marketing techniqueskeywords in digital contenttelemarketingcost managementsocial media managementinformation confidentialitysales strategiespublic relationsmarket entry strategiessales department processesweb analyticsstatisticsinternational tradee-commerce systemsonline ads campaign techniquescontract lawcustomer segmentationcustomer insightsales argumentationneuromarketing techniques
Practical Skills
define measurable marketing objectivesanalyse work-related written reportsperform market researchstudy sales levels of productsanalyse external factors of companiesintegrate marketing strategies with the global strategyanalyse consumer buying trendsmanage profitabilityevaluate advertising campaignanalyse internal factors of companiesorganise participation in local or international eventsperform project managementcreate annual marketing budgetplan social media marketing campaignsanalyse business plansevaluate marketing contentalign efforts towards business developmenttrack key performance indicatorscoordinate marketing plan actionscollaborate in the development of marketing strategiesmanage budgetsapply strategic thinkinganalyse customer service surveysidentify potential markets for companiesplan marketing campaignsimpart business plans to collaboratorsplan marketing strategyintegrate strategic foundation in daily performanceimplement marketing strategiesperform product planninguse theoretical marketing modelssupervise sales activitiescarry out sales analysisuse content management system softwareensure cross-department cooperationensure client orientationcreate media planpromote eventapprove advertising campaignanalyse data about clientsconduct search engine optimisationassist in developing marketing campaignsliaise with distribution channel managersdevelop business plansimplement sales strategiesmanage content development projectsconduct online competitive analysismanage staffset sales goalsprepare exhibition marketing planmanage distribution channelsestimate profitabilitydevelop online community planforecast sales over periods of timemaintain relationship with suppliersliaise with managersperform multiple tasks at the same timenegotiate sales contractsconduct mobile marketinguse analytics for commercial purposescoordinate eventsmanage accountscommunicate with customersplan eventsapply social media marketinguse different communication channelsmanage the handling of promotional materialsidentify market nichesliaise with advertising agencies