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advertising sales agent

View on ESCO Portal

Description

Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

EssentialOptional

Theoretical Knowledge

customer relationship managementcharacteristics of servicessales strategiessales promotion techniquestypes of mediacharacteristics of productsadvertising techniquesmedia formatsoutdoor advertisingmedia planning

Practical Skills

keep records of customer interactiondemonstrate motivation for salesimplement customer follow-upensure compliance with legal requirementsdeliver a sales pitchproduce sales reportsensure client orientationprospect new customersrecord customers' personal dataimplement sales strategiesensure compliance with purchasing and contracting regulationskeep records on salescontact customersguarantee customer satisfactionadvise on merchandise featuresuse customer relationship management softwareanswer requests for quotationcommunicate with customersrespond to customers' inquiriesdevelop media strategywork with advertising professionalsdevelop promotional toolsstay up to date with social mediacarry out sales analysisapply technical communication skillsmonitor after sales recordsmonitor media industry research figuresprovide advertisement samplesapply social media marketingperform media outlets research

Data Source: ESCO v1.2.1 Classification · European Commission

Supported by

EUPortugal GovAmadora City

Incubated by

Amadora InovaIAPMEI

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