Description
Online sales channel managers define the sales programme for e-commerce such as goods sold via e-mail, internet and social media. They also assist in planning the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
EssentialOptional
Theoretical Knowledge
Practical Skills
perform market researchmonitor online competitorsidentify customer's needsconduct online competitive analysisplan social media marketing campaignsdevelop online sales business plannegotiate terms with suppliersapply strategic thinkingshow diplomacynegotiate buying conditionsapply social media marketingplan digital marketingperform risk analysiscreatively use digital technologiesdevelop inclusive communication materialperform project managementbuild business relationshipsmanage staffprotect personal data and privacywrite work-related reportsuse e-servicesuse customer relationship management softwarecarry out strategic researchmanage processes