Description
Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
EssentialOptional
Theoretical Knowledge
Practical Skills
execute marketing planread manuscriptspresent publishing planperform market researchconsult with editorconsult information sourcesperform project managementmanage staffselect manuscriptsassess financial viabilitymanage budgetsdevelop professional networksupervise sales activitiescheck correctness of informationapply grammar and spelling rulesmanage contractsconserve new mediaplan event marketing for promotional campaignsapply desktop publishing techniquesmanage distribution channelsplan marketing strategyattend book fairsapply social media marketingproofread text