Description
Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
EssentialOptional
Theoretical Knowledge
digital mediamarketing principlesmarketing mixbrand marketing techniquesonline moderation techniquesauthoring softwarecorporate sustainabilitykeywords in digital contentpricing strategiesweb analyticsmarket researchmarket pricingcontent marketing strategycorporate social responsibilitycontent development processesbusiness intelligenceinformation confidentialitybehavioural science
Practical Skills
use content management system softwaredefine measurable marketing objectivesanalyse work-related written reportsperform market researchstudy sales levels of productsanalyse external factors of companiesdevelop digital contentintegrate marketing strategies with the global strategyprovide written contentanalyse consumer buying trendsmanage content development projectsmanage profitabilityanalyse internal factors of companiesmanage feedbackcreate annual marketing budgetbuild trustevaluate marketing contentcreate content titlealign efforts towards business developmenttrack key performance indicatorsperform online data analysiscoordinate marketing plan actionscollaborate in the development of marketing strategiesdevelop online community plananalyse customer service surveysidentify potential markets for companiesresearch website usersplan marketing campaignsimpart business plans to collaboratorsdevelop professional networkfollow up online user requestscarry out forum moderationplan marketing strategyuse e-servicesintegrate strategic foundation in daily performancetranslate requirement concepts into contentapply social media marketinguse different communication channelsdigital communication and collaborationidentify technological needsconduct search engine optimisationmanage schedule of tasksdevelop inclusive communication materialdigital content creationmanage content metadatause personal organization softwareidentify ICT user needs