Description
Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service, providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans through the most suited media outlet.
EssentialOptional
Theoretical Knowledge
Practical Skills
study sales levels of productsidentify customer's needspresent arguments persuasivelymanage contractsnegotiate terms with suppliersmanage budgetsmeet expectations of target audiencedevelop professional networkbuy advertising spacecreate media planmonitor media industry research figuresdraw conclusions from market research resultscreate media scheduleanalyse consumer buying trendsevaluate advertising campaigncoordinate advertising campaignsdocument interviewsdevelop online community plannegotiate buying conditionsuse analytics for commercial purposesmanage online communicationsperform media outlets research