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brand manager

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Description

Brand managers analyse and plan the way a brand is positioned on the market.

EssentialOptional

Theoretical Knowledge

consumer goods industry company policies sales strategies channel marketing services marketing employment law international business

Practical Skills

carry out naming strategies execute marketing plan carry out sales analysis define brand identity identify new business opportunities stimulate creativity in the team perform market research maintain financial records select optimal distribution channel comprehend financial business terminology implement sales strategies design brand's online communication plan create brand guidelines organise participation in local or international events set brand positioning manage staff perform brand analysis create annual marketing budget perform customers’ needs analysis coordinate advertising campaigns lead the brand strategic planning process apply strategic thinking plan marketing campaigns have computer literacy apply social media marketing manage brand assets implement marketing strategies build rapport with people from different cultural backgrounds conduct search engine optimisation plan new packaging designs price product seek innovation in current practices manage budgets maintain relationship with suppliers perform multiple tasks at the same time carry out event management