Description
Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
EssentialOptional
Theoretical Knowledge
marketing analyticsmarketing principlesmarketing mixservices marketingproject managementpricing strategiesmanagement consultingmarket analysismarket pricingrelationship marketingbrand marketing techniquesweb strategy assessmentsocial media marketing techniquescustomer servicefinancial capabilitysocial media managementsales strategiesreputation managementdigital marketing techniquesinternational tradee-commerce systemsonline ads campaign techniquescustomer insightadvertising techniquescopyright legislationneuromarketing techniqueschannel marketing
Practical Skills
use theoretical marketing modelsdocument project progressanalyse external factors of companiesuse consulting techniquesintegrate marketing strategies with the global strategyanalyse internal factors of companiesconduct research interviewidentify customer requirementsidentify potential markets for companiesplan marketing strategyrespond to enquiriesmaintain relationship with customersuse different communication channelscarry out strategic researchidentify market nichesperform market researchconduct search engine optimisationcreatively use digital technologiesconduct online competitive analysisplan social media marketing campaignsevaluate marketing contentcoordinate marketing plan actionsinterpret financial statementsplan marketing campaignsdevelop creative ideasissue sales invoicesmake strategic business decisionsuse analytics for commercial purposesdefine technical requirementsliaise with advertising agenciesplan digital marketing