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tourism product manager

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Description

Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.

EssentialOptional

Theoretical Knowledge

sales strategies market analysis tourist resources of a destination for further development geographical areas relevant to tourism tourism market ecotourism augmented reality self-service technologies in tourism virtual reality

Practical Skills

manage conservation of natural and cultural heritage produce content for tourism brochures carry out inventory planning manage distribution of destination promotional materials comply with food safety and hygiene develop tourism products implement sales strategies develop travel charter programme manage contracts engage local communities in the management of natural protected areas build business relationships measure sustainability of tourism activities build a network of suppliers in tourism create annual marketing budget set up pricing strategies manage production of destination promotional materials maintain customer service assess an area as a tourism destination manage distribution channels monitor contractor performance manage medium term objectives participate in tourism events use e-tourism platforms plan medium to long term objectives create new concepts negotiate supplier arrangements support community-based tourism plan measures to safeguard cultural heritage plan measures to safeguard natural protected areas implement marketing strategies support local tourism develop tourism destinations develop inclusive communication material apply foreign languages in tourism manage yield utilise cross-selling promote virtual reality travelling experiences educate on sustainable tourism improve customer traveling experiences with augmented reality