Description
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
EssentialOptional
Theoretical Knowledge
product life-cycledesign managementindustrial research and developmentmarket researchsocio-economic trends in your sectorquality standardssolar productsproduction processesconsumer goods industrycost managementsales strategiescircular economypricing strategiesweb analyticsproduct comprehensionproduct data managementmarket pricing
Practical Skills
develop promotional toolsexecute marketing plandevelop product designmake data-driven decisionsdesign customer experiencesdevelop new productspersuade clients with alternativesperform market researchanalyse economic trendsdraw conclusions from market research resultsdevelop business plansplan product managementanalyse consumer buying trendsorganise participation in local or international eventscombine business technology with user experienceprepare market research reportsmanage product testingoversee quality controldefine technology strategyanalyse market financial trendsdevelop communications strategiesidentify market nichesmanage the customer experiencecarry out sales analysisperform product testingstudy sales levels of productsanalyse data about clientsintegrate marketing strategies with the global strategyfollow production schedulemanage production systemsmanage profitabilitymanage feedbackdevelop revenue generation strategiesanalyse cultural trendstrack key performance indicatorsmanage budgetsprovide improvement strategiesapply strategic thinkingensure products meet regulatory requirementsmaximise sales revenuesadvise on communication strategiesschedule productioncoordinate eventscreate prototype of user experience solutionsmanage the handling of promotional materials