Description
Spokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their clients in a positive light and work to increase an understanding of their activities and interests.
EssentialOptional
Theoretical Knowledge
Practical Skills
protect client interestsperform public relationsanalyse external factors of companiesconduct public presentationsgive interviews to mediaprepare presentation materialestablish relationship with the mediause different communication channelsdevelop communications strategiesapply diplomatic principlesdevelop promotional toolsidentify customer's needsspeak different languagesbuild community relationsbuild business relationshipsadvise on public imagedraft press releasesadvise on public relationsdevelop professional networkorganise press conferencesgive live presentationanalyse the comments of selected audiencesfollow the newsimplement marketing strategieswork closely with news teamsdigital communication and collaborationliaise with politicians