Description
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
EssentialOptional
Theoretical Knowledge
marketing analyticsdigital mediabrand marketing techniquesweb strategy assessmentsocial media marketing techniquescompany policiessocial media managementmobile marketingweb analyticsdigital marketing techniquese-commerce systemsonline ads campaign techniquesneuromarketing techniquespay-per-clickdata protectionrelationship marketingservices marketingethics of sharing work through social mediareputation managementinteractive mediaadvertising techniquescontent marketing strategy
Practical Skills
identify new business opportunitiesperform market researchdevelop digital contentintegrate marketing strategies with the global strategyanalyse consumer buying trendsdesign brand's online communication planset brand positioningconduct online competitive analysisplan social media marketing campaignsperform customers’ needs analysisperform business analysisplan marketing campaignsuse e-servicesapply social media marketingdigital communication and collaborationplan digital marketingexecute marketing planstimulate creativity in the teamconduct search engine optimisationcreatively use digital technologiesperform project managementmanage staffexecute email marketingperform online data analysisimplement marketing strategiesapply customer engagement strategycarry out event management