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public relations officer

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Description

Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.

EssentialOptional

Theoretical Knowledge

communication principles business communication corporate sustainability forming of public opinion reputation management strategic planning market research rhetoric diplomatic principles corporate social responsibility government representation ethics of sharing work through social media company policies cost management social media management types of media copyright legislation content marketing strategy psychological concepts

Practical Skills

protect client interests perform public relations analyse external factors of companies develop digital content conduct public presentations give interviews to media prepare presentation material build trust develop public relations strategies establish relationship with the media advise on public image draft press releases advise on public relations integrate strategic foundation in daily performance organise press conferences use different communication channels develop communications strategies digital communication and collaboration apply diplomatic principles develop promotional tools compile content identify customer's needs speak different languages build community relations analyse internal factors of companies build business relationships coordinate advertising campaigns perform business analysis build international relations plan marketing campaigns develop creative ideas develop professional network carry out forum moderation use analytics for commercial purposes advise on communication strategies liaise with quality assurance give live presentation follow the news implement marketing strategies work closely with news teams liaise with politicians