Description
Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.
EssentialOptional
Theoretical Knowledge
design principlesbusiness strategy conceptstheatre techniqueshealth and safety regulationsmusical genresmarketing principlesmultimedia systemsfilm production processcultural projectssocial media marketing techniquestrends in fashiongraphic designmusic and video industryphotographytechnical drawingscomputer equipmenthistory of fashiondigital marketing techniquesmarketing managementaudiovisual equipmentadvertising techniquesmusical instrumentslighting techniquescinematography
Practical Skills
analyse the need for technical resourcescue a performancefamiliarise with personal directing stylesdirect an artistic teamkeep up with trendsdetermine visual conceptsfollow time cuesprovide input to collaborators to guide their workconsult with motion picture producerread scriptsfinish project within budgetadapt designers’ work to the performance venuedevelop design conceptmanage budgetsdevelop creative ideasanalyse a scriptdevelop professional networkwork with playwrightsselect artwork developed by staff memberscreate new conceptscreate solutions to problemsassemble an artistic teamplan musical performancesevaluate art qualitycarry out auditionscarry out interviews to select artistic team membersassess each stage of the creative processliaise with cultural partnersapprove advertising campaigndiscover acting talentmanage prompt bookestimate duration of workcoordinate with creative departmentssearch databasesorganise rehearsalscheck material resourcessupervise equipmentwork with pre-production teamevaluate advertising campaignmaintain blocking notesmanage contractsperform project managementmanage staffcoordinate artistic productionuse technical documentationcoordinate advertising campaignscontact talent agentswork with video and motion picture production teamtranslate artistic concepts to technical designsensure visual quality of the setcreate production scheduleswork with motion picture editing teamdefine artistic visionselect music for performancenegotiate with artistspromote cultural venue eventscoordinate technical teams in artistic productionslead cast and crew