Description
Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
EssentialOptional
Theoretical Knowledge
Practical Skills
persuade clients with alternativesperform market researchidentify customer's needsreceive appropriate permissions for use of recorded audiovisual examplesdevelop digital contentdevelop creative ideasbrainstorm ideasdevelop professional networkgive live presentationliaise with advertising agenciesdevelop media strategydefine brand identitycreate media planapprove advertising campaignmonitor media industry research figuresdraw conclusions from market research resultsassist in developing marketing campaignsexamine advertisement layoutanalyse consumer buying trendsevaluate advertising campaignanalyse cultural trendscoordinate advertising campaignsdevelop public relations strategiesadvise on public imagecollaborate in the development of marketing strategiesadvise on public relationsmanage budgetsmeet expectations of target audiencefollow a briefadvise on market strategiesperform media outlets researchcreate advertisements