Description
Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases and work closely together with advertising artists.
EssentialOptional
Theoretical Knowledge
Practical Skills
identify customer's needsdevelop digital contentapply grammar and spelling rulesmeet expectations of target audiencedevelop creative ideasbrainstorm ideaswrite to a deadlinefollow a briefcreate advertisementsdevelop media strategyperform market researchlay out digital written contentconduct search engine optimisationanalyse consumer buying trendsevaluate advertising campaignpractice humouranalyse cultural trendscoordinate advertising campaignsuse word processing softwareapply desktop publishing techniquesdraft press releasesmanage budgetscreate storyboardsgive live presentationperform media outlets researchevaluate writings in response to feedbackproofread text