public relations manager

Description

Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.

EssentialOptional

Theoretical Knowledge

Practical Skills

develop media strategy protect client interests perform public relations analyse external factors of companies build community relations liaise with local authorities conduct public presentations give interviews to media prepare presentation material develop public relations strategies establish relationship with the media advise on public image draft press releases advise on public relations integrate strategic foundation in daily performance organise press conferences use different communication channels develop communications strategies establish communication with foreign cultures apply diplomatic principles develop promotional tools ensure information transparency compile content perform fundraising activities ensure cross-department cooperation approve advertising campaign manage account department forecast organisational risks manage development of promotional material identify customer's needs speak different languages document project progress draw conclusions from market research results examine advertisement layout provide cost benefit analysis reports apply grammar and spelling rules evaluate advertising campaign manage contracts analyse internal factors of companies perform project management build business relationships manage visual communications manage staff advocate a cause manage project metrics manage media services department coordinate advertising campaigns perform business analysis monitor political conflicts coordinate marketing plan actions build international relations collaborate in the development of marketing strategies make price recommendations manage budgets apply strategic thinking evaluate employees develop creative ideas develop professional network carry out forum moderation archive documentation related to work use analytics for commercial purposes advise on communication strategies recruit employees disseminate internal communications give live presentation apply social media marketing manage online communications monitor political campaigns create solutions to problems manage the handling of promotional materials manage creative department identify clients' needs implement marketing strategies work closely with news teams represent the organisation proofread text liaise with politicians